Judging Criteria

2021 Shortlist2021 Winners

Judges will read and pre-score all entry forms, considering any supporting materials submitted. Judges will be asked to give a score for each question within the entry form, as listed in the bullet points below. These will be combined to give an overall score for each entry. All judges pre-scores will then be combined and the highest scoring entries will determine the shortlists.

Judges will meet to discuss the highest scoring entries and then agree the winner for each category.

The awards will be judged by some of the biggest names in digital marketing.

Entries should not exceed 1000 words in total and should relate to work undertaken between April 2020 – April 2021.

24 June

Virtual Awards Ceremony

Website Awards

The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in these categories. They will also consider the structure, presentation and clarity of each entry.

Each entry must include information under the following headings:

  • Summary of trading
  • Website overview
  • Examples of implementation, innovation, conversion & creativity
  • Results & evaluation
  • Why you think your entry should win

Any entries that do not include information under all of these headings will be marked down.

 

CAMPAIGN / APPLICATION OF TOOLS / DATA AWARDS

The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in these categories. They will also consider the structure, presentation and clarity of each entry.

Each entry must include information under the following headings:

  • Objectives & budget
  • Target audience & strategy
  • Creativity & implementation
  • Results & evaluation
  • Why you think your entry should win

Any entries that do not include information under all of these headings will be marked down.

 

TOOLS / TECHNOLOGIES AWARDS

The judges will be looking for a clear description of the innovation, tool or technology, with indication of budget. Judges will be looking for new features / tools added in the last twelve months for the tools awards. They will also consider the structure, presentation and clarity of each entry.

Each entry must include information under the following headings:

  • Total Budget
  • Overview of the innovation / tool / technology
  • Why you think your product should win

Please include a link to an online demonstration of your product or send a short demonstration film to awards@dontpanicprojects.com. Please note that all entries into these categories must be supported by an online demo or video of the product. In addition, we ask you to send a ‘UK Digital Growth Awards’ log in and password that can be used by the judges to test your product.

Any entries that do not include information under all of these headings will be marked down.

 

TEAM / AGENCY / INDIVIDUAL AWARDS

Judges will be looking for agencies or teams that can demonstrate an ongoing and sustained commitment to delivering best practice while showing a creative and innovative approach to digital marketing. Judges will also consider the structure, presentation and clarity of each entry.

Each entry must include information under the following headings:

  • Details of the team / agency
  • Agency / individual objectives
  • Recent campaign / work example(s)
  • Recent achievements
  • Challenges and how these were overcome
  • Why you think your entry should win

Any entries that do not include information under all of these headings will be marked down.

 

CONFIDENTIALITY

All material will remain confidential to the judges. Winning case studies may be used in post-event materials to promote best practice and permission will be sought from entrants before publishing these.