Simon Butterworth | VP Digital Marketing | Manchester Airports Group
Simon joined Manchester Airports Group (MAG), the UK’s largest airports group, as VP Digital Marketing in July 2017. The Group serves 59 million passengers across three airports (Manchester, Stansted and East Midlands), which contributes £7.1 billion to the UK economy. He sits on the leadership team at the Group’s digital division, MAG-O, which was created with one driving mission; to create the world's most customer-centric and stress-free digital travel experience. Simon has led MAG-O through a period of digital transformation. After a phase of intense growth, hiring 40 digital marketers in 12 months, all digital acquisition channels are now managed and optimised in-house. This includes Paid Search, Organic Search, CRM, Affiliates, Display, Paid Social and Content Marketing. After the acquisition of two digital businesses, MAG-O is now entering its next exciting phase of growth as industry-leading platforms are deployed in airports internationally.