Categories
Please see the following descriptions for more information on each category. For further clarification on the judging criteria, click here, or visit the Entry Essentials page for more information on guidelines and entry fees.
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WEBSITE AWARDS
B2B WEBSITE OF THE YEAR
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Communication business to business is what counts in this category. Judges want to see how your website delivers services, information and products.
B2C WEBSITE OF THE YEAR
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About making the customer journey as quick and easy as possible this category is about how you delivered results and your ROI.
B2B ECOMMERCE WEBSITE OF THE YEAR
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In eCommerce navigation, push notifications and product reviews are an integral part of driving checkouts. Show the judges how you drive transactions?
B2C ECOMMERCE WEBSITE OF THE YEAR
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In eCommerce navigation, push notifications and product reviews are an integral part of driving checkouts. Show the judges how you drive transactions?
FINANCE WEBSITE OF THE YEAR
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In an area with much legislation, judges want to see how you used design, interactivity, technology and content to drive engagement.
TRAVEL / LEISURE WEBSITE OF THE YEAR
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This award recognises a website that relates to travel, tourism or leisure. Judges want to see how customers were engaged and entertained and how they ‘travelled’ to decision-making.
CAMPAIGN AWARDS
SEO CAMPAIGN OF THE YEAR (B2B)
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Whether you’ve achieved huge results with a piece of content or dominated the B2C landscape with some tech wizardry. Show us why you deserve the title of Best SEO Campaign.
SEO CAMPAIGN OF THE YEAR (B2C)
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Whether you’ve achieved huge results with a piece of content or dominated the B2C landscape with some tech wizardry. Show us why you deserve the title of Best SEO Campaign.
PPC CAMPAIGN OF THE YEAR (B2B)
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PPC campaigns utilise research, monitoring, testing, keywords, bidding and more. Judges want to see how your innovative work delivered results in your business to business relationships.
PPC CAMPAIGN OF THE YEAR (B2C)
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Did you embrace or reject automation? It doesn’t matter which as judges are just looking at how you increased visibility to affect the engagement and bottom line.
INTEGRATED SEARCH CAMPAIGN OF THE YEAR
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Judges want to see how you utilised multiple channels to reach your targeted audience, track engagement and achieve ROI on your business-to-business objectives.
SOCIAL MEDIA CAMPAIGN OF THE YEAR
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Creative use of social media can drive results. Judges will be looking for innovative social content across any channel which has delivered tangible results.
APPLICATION OF TOOLS OR DATA AWARDS
BEST USE OF RESEARCH
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Have you used customer segmentation, brand research and competitor analysis to your advantage? Judges want to understand what you did and the results your research delivered.
BEST USE OF DATA
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Key to all campaigns, how did you use your data to add to your brand and business?
BEST USE OF CRM
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Judges want to see how you used your CRM system to communicate, personalise, track to manage relationships and grow business.
BEST USE OF PERSONALISATION
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Judges want to see examples of creative and innovative personalisation to target, position and connect to get results.
BEST UX AWARD
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From the moment the customer lands to the moment they leave the user experience needs to be seamless. Judges want to see how you are keeping your visitors on the right path.
BEST USE OF CONVERSION OPTIMISATION
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Judges are looking for increased numbers of users who perform the right action be that clicking a link, signing up for a service or adding to their cart to increase revenue.
TOOLS & TECHNOLOGIES
INNOVATION AWARD
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Judges want to see an innovative tool or technology that has transformed how business is done or how teams work.
BEST TRACKING TECHNOLOGY
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We know how important tracking is to business, but how do you do this? Judges want to see tech that is tracking successfully to enable growth.
BEST PERSONALISATION TOOL
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Understanding our clients, customers and users is the most effective way to increase growth. Judges want to see a personalisation tool that differentiates and allows messaging to be to the right person at the right time.
AGENCY & IN-HOUSE AWARDS
CRO AGENCY OF THE YEAR
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The agency that wins this title must show to the judges, using recent examples of work and results, they are the best in CRO.
SOCIAL MEDIA AGENCY OF THE YEAR
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Entries should show that in terms of Social Media your agency has clear team objectives and proven results. Judges will be looking for examples of recent achievements and details of why you stand out from the crowd.
SEO AGENCY OF THE YEAR
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SEO is an ever-changing environment; judges want to see examples of how you stayed ahead of the competition to deliver results.
PPC AGENCY OF THE YEAR
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Judges will be looking for PPC agencies with clear team objectives, examples of recent campaigns/new business wins and how your agency works and plays together.
BEST START-UP AGENCY (LESS THAN 2 YEARS OLD)
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You might be new, but you are running rings around the old guard! This is your opportunity for recognition amongst your peers and industry experts and your chance to wear a badge of honour that attracts new business. Entries are welcomed from agencies which are under 24 months old.
SMALL INTEGRATED DIGITAL AGENCY OF THE YEAR
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Judges are looking for an agency that has seen results across all areas of expertise. Entries should include examples of results that have had a positive impact for clients and in-house teams and details of why your people are dedicated to your agency and growth. Open for teams with 25 or less than employees.
LARGE INTEGRATED DIGITAL AGENCY OF THE YEAR
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Judges are looking for an agency that has seen results across all areas of expertise. Entries should include examples of results that have had a positive impact for clients and in-house teams and details of why your people are dedicated to your agency and growth. Open for teams with 26 or more employees.
IN-HOUSE TEAM OF THE YEAR
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Working in-house has its own challenges. Showcase your expertise and dedication and why you deserve recognition by the industry.
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