Categories

Every sector and industry is different, not just in terms of competition but in the tactics and strategies required to stand out from the crowd. Judges want to sea exceptional websites that achieve goals and that have driven tangible, evidence-based growth and ROI.

In each of the website categories we will be looking for the thinking and approach specific to the needs of the sector and the client’s goals. The website can be a new build, a migration or a refresh of an existing site which has actively driven growth in traffic and or sales to achieve impressive results.

Judges will be looking for innovative and creative websites that demonstrate excellent results which meet or exceed objectives using innovative or creative implementation and tracking to evidence results.

SEO & PPC campaigns are essential to drive digital growth and sales. Judges are looking for a stand-out campaign in each category that contains a robust and well thought through technical implementation, an innovative use of data or a creative use of content that has achieved exceptional evidence-based results. Judges will want to see thorough details of objectives and budget, concept and implementation, results and ROI. We want to award a search campaign that has delivered truly exceptional growth and results and is a best in class.

Research, data, Personalisation, UX and Conversion Optimisation are all key to achieving digital growth. Judges want to reward the best application of such elements to create and achieve exceptional results in either websites or campaigns. We are looking for Best Practice examples which show innovation, creativity and crucially drive growth.

Industry tools, cutting edge technology and innovation are key to driving digital growth. Judges want to hear about the tools and tech that are game changers, disrupting and improving the way we work to create exceptional and demonstrable growth for clients.

We want to celebrate digital agencies and in-house teams who are driving digital growth regardless of their size and shape. Every agency or team faces its own challenges, so tell us how you have overcome yours - the triumphs you had and why you should be considered for one of these prestigious awards. Agency categories are based on employee numbers and service offering. Judges will consider company growth and profitability, client wins and retention, the quality of work delivered, company culture and employee development and training. In-House award will be judged on the quality of work, evidence-based results, staff recruitment and retention, company culture and employee development and training and triumphs and challenges.
If agencies offer more than one service, they may make multiple entries in these categories.