Please see the following descriptions for more information on each category.
Always remember to tie your aims and objectives to your results, keep to the word count – the panel judges 50 plus entries each so they don’t want war and peace! Quote real figures where you can, judges love hard numbers that prove ROI. Include client quotes and testimonials, use infographics to easily and quickly explain your results. For more entry tips, download our Guide to Entering Awards PDF.
Every sector and industry is different. Not just in terms of competition but in the tactics and strategies required to stand out from the crowd, create an exceptional website that achieves goals and achievements and has driven tangible, evidence-based growth and ROI.
In each of the website categories we will be looking for the thinking and approach specific to the needs of that sector and the client’s goals. The website can be a new build, a migration or a refresh of an existing site which has actively driven growth in traffic and or sales to achieve impressive results.
Judges will be looking for innovative and creative websites that demonstrate excellent results which meet or exceed objectives using innovative or creative implementation and tracking to evidence results.
eCommerce Site of the Year
Travel / Leisure Site of the Year
SEO & PPC campaigns are essential to driving digital growth and sales. Judges are looking for a stand out campaign in these categories that contain a robust and well thought through technical implementation, an innovative use of data or a creative use of content to drive exceptional evidence-based results. Judges will want to see thorough details of objectives and budget, concept and implementation, results and ROI. We want to award a search campaign that has delivered truly exceptional growth and results and is a best in class.
Integrated Search Campaign of the Year
Social Media Campaign of the Year
APPLICATION OF TOOLS OR DATA AWARDS
Research, data, Personalisation, UX and Conversion Optimisation are all key to achieving digital growth. Judges want to reward the best application of such elements to create and drive exceptional results in either websites or campaigns. We are looking for Best Practice examples which show innovation, creativity and crucially drive growth.
Best Use of Personalisation
Best Use of Conversion Optimisation
TOOLS & TECHNOLOGIES
Industry tools, cutting edge technology and innovation are key to driving digital growth. Judges want to hear from the tools and tech that are game changers, disrupting and improving the way we work to create exceptional and demonstrable growth for clients.
AGENCY & IN-HOUSE AWARDS
We want to celebrate digital agencies and in-house teams who are driving digital growth regardless of their size and shape. Every agency or team faces its own challenges, so tell us how you have overcome yours, the triumphs you had and why you should be considered for one of these prestigious awards. Agency categories are based on employee count and service offering. Judges will consider company growth and profitability, client wins and retention, the quality of work delivered, company culture and employee development and training. In-House award will be judged on the quality of work, evidence-based results, staff recruitment and retention, company culture and employee development and training and triumphs and challenges.
If agencies offer more than one service, they may make multiple entries in these categories.
Social Media Agency of the Year