Published by isobel.regan@dontpanicprojects.com
Published Date 13.06.2024 
Adfabric Media, a leading edge, full-service media agency, based in London have been shortlisted for this year’s B2B PPC Campaign of the Year.
Adfabric’s founder, Hannah King shared that ‘the team are delighted to have been shortlisted. After almost 3 decades of experience at world class group and independent agencies we set up Adfabric just a few years ago to address the sub optimal, creatively lacklustre working practices that are commonplace in the performance media space. Our mission is simple – to deliver harder working media for our clients with our modern media planning & buying approach. This campaign is just another example across our range of clients, who span banking, telecoms, ecommerce, FMCG, entertainment and hospitality that we’re incredibly proud of’.
Adfabric Media’s Award Nominated Entry – Supercharging new customer growth, within a mature and highly competitive B2B Telecoms landscape
Virtual Landline is a VOIP telecoms provider, offering SME’s in the UK the flexibility of a business phone number that can be accessed via any device, anywhere in the world. The sector is cluttered, with a mix of the big players such as BT, Vonage, Virgin, Skype and along tail of over 50 challenger brands, with Virtual Landline being one of the longest standing.
With aggressive targets, scaling competitor spend and plateauing PPC performance YoY – Virtual Landline’s Paid Search account was in need of supercharging. Previously managed by a Google Premier Partner agency – touted as one of the top 3% in the market, the account was technically sound and delivering solid performance, albeit low level growth.
The team at Adfabric identified a 3 pronged approach to scale growth, applying their modern media planning principles:
The result:
- 50% growth in new customers in month 1
- Over 3 x YoY growth in new customers acquired via PPC
- 28% lower overall CPA – no mean feat, with increased market CPC’s due to more aggressive competitor bidding
What Adfabric had to say about being a finalist
Our obsession is to accelerate growth for our clients – working every facet of their media plans harder. Our team are incredibly proud of the results we have delivered for Virtual Landline. To hold our work up against our peers and to have been shortlisted for this award is the icing on the cake.
Want to supercharge your media? We’re Ready when you are. Contact Adfabric today to find out more about our approach at hello@ad-fabric.com
