News Article ————

GlowMetrics – Celebrating a Decade of Data-Driven Success

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Published Date 05.06.2024

We’re delighted that GlowMetrics has been shortlisted across three categories as part of the UK Digital Growth Awards this year. This recognition is a significant milestone for our growing team and a testament to our dedication to data-driven strategies that deliver results.

Founded in 2014, GlowMetrics has evolved into a team of eight passionate digital analysts and digital marketing specialists. We leverage the Google Marketing Platform suite to empower businesses with actionable insights, optimising their campaigns and tracking for exceptional outcomes. Our core values – strategic planning, flawless execution, and clear communication – ensure long-lasting client partnerships built on trust.

Showcasing Our Expertise: Award-Nominated Work

  • PPC Campaign of the Year (Ibec Academy): We helped Ibec Academy significantly increase online course sign ups through targeted Google Search campaigns. Our data-driven approach focused on high-intent users and strategic audience targeting. This resulted in a 42% increase in overall conversions and a 27% jump in course bookings, maximising the return on their increased marketing investment.
  • Best Use of Data: Our collaboration with Horseware, a leading horse care product company, earned a nomination for “Best Use of Data.” Here, we established a comprehensive data strategy for their new global DTC website, implementing custom Google Analytics 4 tracking and insightful reporting. This empowered Horseware with user behaviour analysis, actionable insights, and cost-effective A/B testing. As a result, they surpassed their revenue target, achieved impressive conversion rates, and expanded to 27 countries with localised websites.
  • Small Integrated Digital Agency of the Year: This nomination recognizes GlowMetrics’ commitment to providing well-rounded client service. Since 2014, we’ve fostered a team of passionate experts who have earned a combined 46 new certifications this year alone. Our dedication translates into tangible results, with a 29% increase in revenue and an 8% rise in revenue per client year-on-year. Our portfolio includes successful projects like guiding Electric Ireland through their GA4 transition and delivering significant insights for Ibec Academy. We are constantly striving for improvement. Recently we revamped our website, launched a resource hub packed with valuable content, and are expanding our services to include UX/CRO. Our commitment also extends to our employees with training programs and employee benefits that foster a positive and productive work environment.

Testimonials & Looking Ahead

Here’s what our team have to say;

  • Joanne Kearney, Managing Director – “Being shortlisted for these awards is a significant milestone for GlowMetrics. It validates our commitment to data-driven strategy and client success. We’re excited to build upon this momentum and continue innovating in the digital marketing and analytics landscape.”
  • Anna Growcott, Digital Marketing Executive – “Collaborating with the team on this project was a great learning experience, and seeing our work recognized nationally is incredibly motivating.”
  • Conor, Digital Analytics Manager – “Working closely with Horseware, we transformed raw data into actionable insights that fuelled their success. This recognition motivates us to keep delivering results that empower our clients to make data-driven decisions and achieve their goals.”

Stay Connected!

Visit our website ( to learn more about our services. Explore our resource hub ( for valuable insights and “how-to” videos. 

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