Published by isobel.regan@dontpanicprojects.com
Published Date 05.06.2024 
Fresh Egg is a digital agency founded in 2000. Over the past two decades, we have evolved through the ever-changing digital landscape to become an experience-led digital marketing agency with the customer journey at heart.
Over the years, we have worked across and gained expertise in several sectors, including charity, e-commerce, and financial services, to drive their businesses to new levels. Our success is down to our values and tailoring how we work with all our clients to ensure it fits their specific needs and challenges. Our entry for the Best Use of Conversion Optimisation for Ageas Car Insurance encapsulates our working ethos.
Our test success with Ageas
The Fresh Egg CRO team has been managing Ageas’s optimisation programme for over a year. The primary goals are to reignite the experimentation programme and drive a +3% increase in conversion.
What sets Fresh Egg apart is our expertise in insurance optimisation and our commitment to ensuring our experimentation process uses data at the heart of our ideation. This is where the Ageas Value Proposition Test was born.
The use of moderated user research and qualitative analysis highlighted that brand recognition, quality, and reputation were lacking for users. Shockingly, all participants stated they did not recognise the Ageas brand. This represented an opportunity to not only increase conversion but also improve the customer perception of Ageas.
The test design was paramount in bringing the Ageas brand to life for users coming to the Premium page from a Price Comparison Website. Following A/B testing of the experience, Fresh Egg and Ageas were thrilled to drive such significant results:
- 3% increase in conversion to sale
- £2.6m uplift in annual revenue for this single test
Even more information can be found in our Ageas case study
Being shortlisted for the Best Use of CRO award
Being shortlisted is a testament to the hard work and dedication of the CRO team and the strong collaboration with the Ageas team. As a conversion services team, we are delighted to drive such significant benefit for the client in a single test and reignite their optimisation roadmap and aspirations to be a digital-first insurer. All the team are super excited about being shortlisted; it is the office’s talk! Winning the award would be a massive achievement and a testament to all the hard work that made this experiment a huge success!
Fresh Egg
