Published by isobel.regan@dontpanicprojects.com
Published Date 19.06.2023 
About Enjoy Digital
We’re Enjoy Digital, a digital experience and performance agency. On the digital experience side we ‘build things’: websites, apps, portals, extranets, as well as focusing on how digital channels can be used to nurture prospects to customers and advocates. On the performance side, we manage marketing strategies and deliver activity across owned, paid, and earned channels to help attract, engage and convert customers, and keep them coming back.
At Enjoy Digital, we don’t try to guess. We seek to know. That’s why we put data-driven insight at the start and the heart of everything we do. Being insight-led is the first of our three guiding strategic principles.
Our vision; to make every digital experience transformational, for every brand, for every user, and on every channel — is as simple as it is ambitious.
And while our vision inspires us, it’s our people who drive us. Our Enjoy experts come from all walks of life, to create exceptional digital experiences that deliver results, and help our clients grow.
We have been in business since 2008 and over that time we have delivered over 250 digital experience projects and undertaken performance marketing for over 150 brands.
As an agency, we work hard, we work ethically, and we work strategically, using our wealth of experience to make our clients’ digital experiences forever better.
Here’s to you ‘22
2022 was an exciting and successful year for Enjoy, with agency growth topping our list of achievements — and something which we’re particularly proud of.
We reported a record turnover with a 25% YOY increase. This was inspired by 8 new client wins across a range of sectors, from public services to manufacturing. We also appointed 12 new starters, with several senior hires, including new board member and Growth Director, Si Muddell, who is now responsible for driving our continued growth.
Additionally, we invested in the refurbishment of our Leeds HQ, as featured recently in Prolific North.
This was a major milestone for the agency, viewed as a springboard for further growth; helping us continue to attract and retain top talent, while inspiring greater collaboration, creativity and innovation in our day-to-day.
And our success has continued into 2023; we were recently crowned “Large Digital Agency of the Year” at the Prolific North Champions Awards. We also won the “Best Partner Solution” at the Umbraco Awards.
And we continue to grow client side, having been appointed by global hair and beauty brand, Cloud 9, UK train operator, Northern rail, and global B2B automation packaging firm MPAC. With many more pitches and opportunities in the pipeline for the rest of the year, we’re looking forward to what’s to come!
It wasn’t always rosy…
While we’re proud of the many positives achieved in the last 12 months, like most businesses, we’ve had challenges to overcome.
The pandemic dramatically changed ways of working. Working from home became the norm, people’s prioritisation of what is important to them shifted in the workplace, and salaries/benefits rocketed. At times, virtual working became too transactional and we weren’t easily able to replicate the adhoc interactions we’d usually share. Our culture was compromised.
Equally growth by definition always drives change. Often at a fast pace. This can be super exciting. And daunting, too.
Throw in the ever-rising cost of living, the challenge was how to navigate this best for our staff, clients and prospects.
So, how did we overcome these challenges?
- Invested into the business because we believed in it.
- Doubled down on culture, truly believing “culture eats strategy for breakfast”
- Made it mandatory to come into the office twice weekly with Mondays also mandatory for all.
- Launched a weekly ‘All Agency’ meeting, where staff discuss wins, learns, and trends through the lens of their teams.
- Invested in our social team, who host an event on the last Friday of every month.
- Reconsidered the why, what, how, who, and when of our business to evolve our brand and provide greater clarity.
- Improved our processes, governance, cost outlay, and internal communications.
- Introduced new talented and experienced staff
- Importantly, we continue to learn, evolve, and overcome challenges together as a team, living by our motto “Work hard. Grow together. Enjoy”.
What awards have we been nominated for?
We have been nominated for two Digital Growth awards, (which we’re over the moon about): B2C Website of the Year and also Large Digital Integrated Agency of the Year.
What do these awards mean to us?
Actually, an enormous amount. Any form of positive industry and peer recognition really helps validate what we’re doing both for our clients and for our agency. We truly care about driving transformational growth for our clients. This also allows us to grow and succeed – it’s a win-win. Coming to the table with hard earned accolades can only be a positive thing in any client or prospective client conversation.
Introducing Valspar – our entry for the website of the year award:
Valspar is a subsidiary of the world’s biggest paint manufacturer, Sherwin-Williams, and one of the most popular paint brands on the global market. We have been working with Sherwin Williams for the last six years.
When the national lockdown struck, consumers were investing more in their homes, and digital demand was quickly on the rise. Valspar needed to capitalise on these trends.
Guided by audience insight that combined in-store market research, including 1-1 interviews with territory managers, with a comprehensive digital analysis, we set out to transform Valspar’s digital experience. And through this process, we identified that Valspar — which offers Europe’s largest range of 2,000 paint colours — faced a significant business challenge. It was providing consumers with a paradox of choice, which was hindering their decision-making process.
So we developed an innovative piece of tech; the Valspar Virtual Assistant. This helps to guide the user journey, with features such as a:
- A photo uploader: helping users pin-point a paint colour by uploading a photo from their device
- A colour visualiser: visualising what that colour would look like in their home
- A coverage calculator: determining the quantity and cost of paint needed for the project
On top of that, we crafted a fresh design concept for the homepage, which we used as a baseline to introduce a site-wide design language. Beyond the Valspar Virtual Assistant, we also introduced a suite of fresh features and functionality, including colour trends, which presents the most popular Valspar collections, plus a lookbook which pulls together the latest user-generated content from socials and the wider web.
Additionally, our team delivered wide-scale improvements to the website taxonomy and page structure, while streamlining the check-out process, optimising the ecommerce functionality, and tweaking call-to-action terminology and positioning. Then, we set up A/B testing to put our solutions to the test.
We also boosted the overall performance of the Valspar website, optimising the site’s code and enhancing the caching mechanisms to ensure it ran at lightning-pace and integrated Elasticsearch functionally to provide a speedy and scalable product and site search.
Finally, after rigorous testing and reviews, the new website was live and kicking. But every new site needs footfall — after all, there’s no use having a fantastic shop hidden down a quiet side street in a busy town. So we developed and delivered a roadmap of multi-channel marketing activity to build brand awareness, drive traffic, clicks and conversions, and keep customers coming back. Targeting key audience segments identified in our discovery phase, we turned up the volume across a range of channels, from paid and organic search to PR, paid social and programmatic.
And, as is standard at Enjoy Digital, we set-up robust reporting measures to ensure that all activity could be continually traced, tested and optimised.
The website and wider campaign has been heavily praised by the client, its partners and customers, and so far it’s helped Valspar achieve some incredible results, including:
- 66% YOY increase in website conversions
- 54% YOY increase in paid conversions
- 23% YOY increase in website sessions
- 35% YOY increase in website users
And here’s what Tobie Lewis, Head of Marketing at Valspar, had to say: “Thanks to Enjoy Digital for transforming our ambitious vision for the Valspar website into reality. We’re very proud of our new digital experience; it’s received a lot of positive feedback from our customers, and it’s delivered some fantastic results too.”
And to close “Growth isn’t the responsibility of a few people, nor is it the result of a few actions or disciplines across the business. Growth – in our minds – is the sum total of many parts working productively together. Different roles, sometimes different goals, but always the same destination. From our client services team to our strategists, and from our subject matter experts to our project managers, our agency philosophy is simple: work hard, grow together and enjoy. Our recent successes, including our nomination for two Digital Growth Awards, validates our deliberate focus on this, not just when it’s rosy but also through the somewhat challenging times many businesses have faced in recent years. We’re super proud of our team and the direction we’re driving our agency. We’re very much looking forward to the Digital Growth Award ceremony and would like to wish our fellow nominees the very best of luck.”
Combined statement from Si Muddell (Growth Director & Board member), Alex Ellis (Managing Director & Board Member), and Andrew Ash (Operations Director & Board Member).
