Spark Foundry is a global media agency brand within Publicis Media, that prioritises helping brands identify, learn and respond to opportunities faster than the competition.
The work submitted details our success in leveraging data, insights and new opportunities to achieve the maximum profitability for ASDA. Our strategy with ASDA focuses on identifying where true value is supplied, combining activation strategies and building models that allow us to predict and explore more effective methods of buying to ultimately reach higher ROAS efficiency.
Being shortlisted for the UK Digital Growth Award for Best Use of Data would be a testament to the amount of time, effort and passion that was put into this project by ASDA and Spark Foundry. The team works extremely hard and strives to secure the best results possible for all clients. It exhibits Spark Foundry’s capability to adapt to a more automated future by striking the right human and algorithmic balance to get the most out of GA4’s beta predictive audiences despite it being an agency first activation.