Published by isobel.regan@dontpanicprojects.com
Published Date 14.06.2023 
We at Performics could not be prouder to have been shortlisted as finalists for the Best Use of Data award at the UK Digital Growth Awards. Receiving recognition is a testament to our commitment to leveraging technology and insights, driving performance, and informing media strategies.
In today’s fast-paced digital landscape, the ability to harness data and employ innovative technology is a vital necessity for success. Performics established the Technology & Intelligence team to tackle this challenge, with our primary focus being to develop and refine proprietary tech products.
Over the past three years, our dedicated Technology and Intelligence (T&I) team have built bespoke products, equipping our teams with a range of data driven solutions, to suit their needs and anticipate future requirements. Our solutions, including forecasting and automation tools, enable our teams to make data-driven decisions and optimise their media strategies. By constantly evolving our technology solutions, we ensure that we remain ahead of the curve in the digital space.
Our results speak for themselves as we have acquired over 20 awards in a range of categories, including Performance Marketing and Marketing Technologies, with the adoption of our proprietary tech increasing by an impressive 65%. Among our wide range of solutions is one of our ‘hero’ products, IBP.
In an increasingly competitive space, it is crucial to leverage the power of data and insights to inform media plans and optimise brand performance. We are honoured to be among the best in the industry and are committed to continually pushing the boundaries of what is possible through the integration of technology and marketing.
IBP is Performics’ powerful insights and planning framework that utilises search data analysis to determine user motivations and global market trends. This tool allows our teams to track how brand perception alters over time, providing them with valuable insights into their verticals and competitors. By deploying IBP, we empower our clients to make data-driven decisions that shape their reputations within the digital landscape and drive their growth.
Our reputation within the UK digital market is strong and being shortlisted is a testament to the work the team have put in to get here, who continually strive to enhance our performance capabilities. Receiving a nomination for our use of data and insights displays our dedication to finding new and innovative methods for informing future media strategies.
Looking ahead, we are excited to use this momentum to further enhance our technology solutions and deliver exceptional results for our clients. The digital marketing space is constantly changing, and Performics is committed to staying at the forefront of industry advances. Through our never-ending pursuit of excellence and our dedication to harnessing data and technology, we are set to achieve even greater heights in driving digital growth.
The UK Digital Growth Awards showcase agencies with best-in-class practices, as well as technologies that emphasise the power of data in marketing. We are proud to be among the best in the industry and will continue working tirelessly to deliver exceptional results and further grow our performance capabilities.
