News Article ————

Bumper – shortlisted for SEO Campaign of the Year (B2C)

Author image Published by
Published Date 14.06.2023

Bumper works to make car maintenance affordable for all drivers by helping drivers split repair bills into interest-free payments, so they can keep their car in tip-top condition without breaking the bank. Based in London and Sheffield, with the technology team based in Turkey, Bumper works with over 4,000 dealerships and garages across the UK and has helped over 350,000 drivers to pay their servicing and repair bills through our website and directly through the dealership. 

Working as a payment provider for thousands of garages and dealerships across the UK, we spoke to a lot of motorists to find out about their vehicle-repair experience. The main issue we identified was a trust deficit. Drivers often didn’t have confidence in the advice they were given by mechanics and thought they would end paying more money as a result. 

Our solution was to turn our blog into a car maintenance advice hub. With the help of an external SEO expert, we researched topics searched for by drivers. Most keywords concerned the cost of parts and labour. For example, ‘cost of spark plugs’. 

Once our topics and keywords were identified, a pillar post was created around each topic. For example, in the spark plugs post, the article was built out to cover questions such as “How Much Does A Spark Plug Replacement Cost, What do spark plugs do, How many spark plugs are in a car, How often should spark plugs be changed and Why do spark plugs wear out?” This approach allowed for a comprehensive guide on each topic to give users a better understanding of the repairs that may be required to their vehicle and ultimately allowed us to rank higher than competitors’ pages. 

Other topics included the cost of brake pads, hybrid battery replacement cost, and exhaust replacement cost. 

To enable us to carry out this plan, we created a content calendar using the Asana project management platform to give the marketing team a clear visualisation of scheduled blog posts. This helped align our SEO strategy with our social media and PR efforts, ensuring similar topics were rolled-out across all channels. 

With only a small team and a modest budget, Bumper quickly identified a need to build trust for car drivers in a reliable source where they could find out all they needed to know about vehicle repairs. Using industry expertise for producing the content for the blog, the marketing team and along with an SEO specialist, carried out extensive research into the needs of car drivers and the content they required and identified an area that would ultimately allow them to rank higher than competitors. 

The Bumper Blog has grown astronomically since April 2022 with a whopping 337% increase in SEO traffic and an equally impressive 472% increase in impressions, placing Bumper very much as a leader in car repairs content. 

This award would mean so much for the Bumper team. It would be proof to us that we achieved the goal and that the Bumper blog is what we desired it to be – a trusted source of information for car drivers. 

Of the award, Matt Williams – Chief Growth Officer has said: “To be shortlisted for this award is fantastic and we are incredibly proud. To win the award would be the icing on the cake and so well deserved for our small, hardworking team. And a big well done to all those shortlisted!” 

Twitter | LinkedIn | Facebook | Instagram

Share Facebook LinkedIn Twitter

Related News

Image: Rejoice Ojiaku – UKDG Awards Judge shares Top Tips for Entering! Rejoice Ojiaku – UKDG Awards Judge shares Top Tips for Entering! Judge Credentials For more than five years, I’ve worked in digital marketing, progressing from a junior SEO executive to an SEO and Content Strategist. I have made great progress since entering the field, achieving many wonderful things, and I have become an authority in it.  I recently joined two major industry educational publications as a […] Read More
Image: Bonded wins Best Use of Research with at the UK Digital Growth Awards 2023 Bonded wins Best Use of Research with at the UK Digital Growth Awards 2023 The Newcastle-based agency is proud to be taking home ‘Best Use of Research’, from the UK Digital Growth Awards. This big win coincides with their move into a dedicated new office space to accommodate its growing team, marking another year of remarkable growth for the company which is only in its second year of operation, […] Read More
Image: Extreme & Henry — Say hello to Henry Quick Extreme & Henry — Say hello to Henry Quick Who we are: Extreme is a multi-award winning agency based in the heart of Yorkshire. Founded in 2002 with an initial focus on the brochure sites popular at that time, the team has grown and weathered the storms of recessions, pandemics and the digital revolution, to become a full-service agency with an offering that includes […] Read More
Image: Tom&Co & LeMieux – The Front Runner Tom&Co & LeMieux – The Front Runner Last year we were lucky enough to have the opportunity to work with LeMieux to relaunch their first-ever headless website. One year on and LeMeiux have been crowned B2C Ecommerce Website of the Year at the UK Digital Growth Awards.  Whilst the headless website allowed LeMieux to expand internationally and build out their B2B website, […] Read More