News Article ————

Isoline – Websites are marathons, not sprints

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Published Date 07.06.2023

The idea of a website ever truly being done is a myth.

Much like a garden, a high-performing website should get frequent check-ins, regular feedings of content, and systematic health checks.

But occasionally, bigger overhauls are necessary, such as when the business strategy evolves.

This is what happened with our client, BICS, a global B2B communications company, who’s been evolving their portfolio in recent years. Once known as the telecoms provider to telecoms providers, it’s today one of the leading enablers of digital transformation for enterprises worldwide, from the Internet of Things to cloudification.

Together, we devised a long-term strategy to evolve the website to fit this new narrative, which included:

  • Lead generation content
  • Intuitive and simplified navigation
  • Extensive array of helpful resources
  • End to end lead tracking capabilities
  • Streamlined processes to create and approve content
  • An agile approach to the process

The results surpassed all previous records, leading to a 278% increase in won deals and a quintupled return on investment for BICS.

We are delighted that these results have been recognized through this shortlisting in the UK Digital Growth Awards.

Who are we anyway?

Isoline Communications is a London-based but global-hearted, marketing agency specialising in tech B2B brands. We make it our mission to translate our clients’ technology into content their customers will care about.

Founded in 2015, we pride ourselves on having a collaborative relationship with our clients, built on mutual trust. We combine creativity with research to create content that is bold, innovative, and relevant for our clients’ target audiences.

How we feel about it

“We’re delighted to have been shortlisted for this year’s Digital Growth Awards. This massive and complex web redevelopment project needed strategic, creative thinking alongside meticulous execution and dedication, and the results speak for themselves. It is an honour and a privilege to be recognized among fellow peers, mentors, and colleagues in the industry — amazing people looking to recognize and make impact!” Anu Ramani – Managing Director, Isoline Communications

Isoline Communications | LinkedIn page | TikTok page

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