Published by isobel.regan@dontpanicprojects.com
Published Date 05.06.2023 
At GlowMetrics, we are thrilled to have been shortlisted for 3 prestigious categories at the UK Digital Growth Awards 2023! Being nominated for Best PPC Campaign (B2B), Best PPC Campaign (B2C), and Small Integrated Agency is a testament to the hard work, dedication, and expertise of our Digital Marketing and Analytics teams. To be shortlisted for not just 1, but 3 categories is a remarkable achievement. The UK Digital Growth Awards celebrate the very best of the digital marketing industry, recognising organisations that have demonstrated outstanding expertise, innovation, and most importantly, results. We’re honoured to be counted among the top contenders in our field.
GlowMetrics is a digital marketing and analytics agency based in Belfast with clients across the UK, Ireland and further afield. Our mission is to help our clients unleash their full potential by harnessing the power of data-driven insights combined with strategic digital marketing campaigns. With a small team of highly-skilled professionals, we provide a range of services including Digital Analytics, Data Visualisation, PPC campaign management and SEO optimisation. We work across various industries, from e-commerce to finance, healthcare to technology, helping our clients achieve their business goals and drive sustainable growth. We believe in the power of collaboration, innovation, and staying ahead of the digital curve to deliver exceptional results for our clients.
Our nominations for Best PPC Campaign (B2B) and Best PPC Campaign (B2C) highlight our ability to create highly effective and tailored PPC campaigns that deliver tangible results. Our nomination for Best PPC Campaign (B2C) celebrates our innovative use of YouTube Shorts to create shoppable experiences for our client, Babyboo. By leveraging the rising popularity of YouTube Shorts, we crafted engaging and concise video content that captivated viewers’ attention and seamlessly integrated shoppable elements. This cutting-edge approach allowed Babyboo’s audience to browse and purchase products directly from the Shorts, eliminating any friction between inspiration and conversion. The implementation of YouTube Shorts and the introduction of shoppable experiences led to a substantial increase in Return on Ad Spend (ROAS) for Babyboo.
Our nomination for Best PPC Campaign (B2B) celebrates our innovative approach to capturing high-intent search traffic for our client, NewsWhip. With the increasing uncertainty around a major competitor, we recognised a significant opportunity for NewsWhip to capture the attention of users searching for alternative solutions. Through strategic keyword research, highly-targeted ad copy, and continuous optimisation, we crafted compelling search campaigns that precisely targeted users with high intent and a clear need for NewsWhip’s services. We successfully positioned NewsWhip as the go-to solution, resulting in an increase in lead generation.
Our nomination for Small Integrated Agency acknowledges our ability to seamlessly fuse Digital Analytics, Digital Marketing and Data Visualisation. We firmly believe that true success lies in the intersection of data-driven insights and strategic marketing initiatives. By harnessing the power of digital analytics tools and marrying them with cutting-edge marketing techniques, we deliver comprehensive and highly effective campaigns for our clients. Our approach allows us to track, measure and visualise campaign performance at every step of the customer journey. From impressions and clicks to conversions and revenue, we provide our clients with actionable insights that drive informed decision-making and fuel continuous optimisation.
“Being shortlisted for 3 categories at the UK Digital Growth Awards 2023 is an incredible recognition of the hard work and dedication of our team at GlowMetrics. It’s a testament to the expertise and innovation we bring to our client’s campaigns and the measurable impact we make. These nominations will inspire us to continue pushing boundaries and delivering exceptional results. We are truly proud of what the team have accomplished so far, and we are excited about the future possibilities that lie ahead.”
Joanne Kearney, Managing Director, GlowMetrics
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