News Article ————

Top Tips for Entry from Jack Felstead

Author image Published by Sue Johns-Chapman
Published Date 28.03.2023

Jack Felstead is joining the UK Digital Growth Awards Judging Panel in 2023

Jack is a London-based consultant with over 14 years experience in growth marketing. During his career he has helped over 130 brands grow by acquiring new customers, increasing retention, reducing costs and maximising profits via a range of digital marketing channels and strategies, including:

PPC, SEO, CRO/UX, E-mail, Influencers, Digital PR, Affiliates and Web Development.

Top Tips

With all the recent news on economic uncertainty, layoffs, interest rates and the banking sector, it’s essential that brands shift focus from “grow at all costs” to maximizing profits, sustainability and scalability via digital marketing.

It’s no longer enough to focus on Revenue and ROI growth (which don’t always equate to money in the bank). Businesses also now need to directly focus on profitability, and how marketing KPI’s such as conversion rate, AOV and LTV influence a business’s margins and profitability. Marketing and finance need to work closer together than ever to really understand what’s working and what’s not, increase margins and drive profits across the business.

Judges will want to see how you have adapted your business, how your reporting drives decision making and how these have impacted on growth and profits.

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