Published by Leenesha Friend
Published Date 27.05.2022 
Performics are extremely proud to have been shortlisted as a finalist for not one, but two awards in the Innovation category at the UK Digital Growth Awards. The Awards recognise that technology is simply essential for success in today’s Digital world, through commending agencies and technologies working here in the UK; no mean feat considering the outstanding digital reputation of the country. To be shortlisted you must demonstrate your work is contributing towards business transformation and adding measurable value, which is why we are so proud to have been selected twice within this category.
Performance Marketing will always be at the forefront of marketing technology. The platforms we operate on have become the largest tech companies in the world; the speed of change has meant that the more custom the solution, the more quickly it becomes outdated or replaced by a standard feature within the platform itself. Performics pivoted its focus to ‘Technology & Intelligence’ [T&I]. A mission to build modular, light-weight technology and solutions that bridge the gap between advertiser needs and the platforms.
With a singular aim of augmenting our talent with the technology they need, in its 3-year history Performics’ T&I has developed over 20 solutions that are in high circulation throughout our agency today. With over 20 awards ranging from performance marketing, marketing technology and even traditional media bodies, we have increased proprietary technology adoption across our clients by 65%.
In the UK Digital Growth Awards category, Performics T&I have been nominated for two of our proprietary built technologies – ‘’AccuSuite’’ – our forecasting suite of tools for paid search, paid social and owned activity to tackle the problem of the hugely labour-intensive task of forecasting, but also to ensure a more intelligent and accurate way of predicting results through the introduction of machine learning. Secondly, ‘’Intent Based Planning’’ – an insights and planning framework that uses search data to understand user motivations and market trends and provide a structured approach to marketing and measurement.
These nominations are a huge achievement, and testament to the work of the team behind them. With Performics’ Technology & Intelligence only established 3 years ago, this meant a lot of interactive and new ways of working throughout lockdown. We are extremely proud that throughout this challenging period we managed to develop, test, use and roll-out 7 new solutions including AccuSuite. We have continued to develop and grow from the most certified performance agency to an extremely close working, reshaped team with data analysts at the heart.
