2021 Winners

The 2021 UK Digital Growth Awards were announced virtually on Thursday 24 June at 8PM BST. Congratulations to our 2021 Winners!



Book of the Night Winner Assets What Our Winners Say Trophy Shop

2021 Winners

B2B Website of the Year  

Swanky & Saddleback – Saddleback B2B 

B2C Website of the Year  

PriceRunner – Adapting to consumer needs during the pandemic as a springboard for accelerating growth and relevance  

B2B eCommerce Website of the Year 

9xb eCommerce & Watco – watco.co.uk 

B2C eCommerce Website of the Year  

Tom & Co & Topps Tiles – B2C Ecommerce Website of the Year 

Travel / Leisure Website of the Year 

Fat Media & Maximum Adventure – Maximum Adventure 

SEO Campaign of the Year (B2B) 

Markethinkers & Avansas – Listening to The User’s Voice 

SEO Campaign of the Year (B2C) 

The SEO Works – Help House of Oak fell the competition 

PPC Campaign of the Year (B2B)  

Glass Digital & Plastic Box Shop – PPC Campaign 

PPC Campaign of the Year (B2C) 

The Brains & Fraser Hart – PPC Campaign of the Year (B2C) 

Integrated Search Campaign of the Year 

Absolute Digital Media & QuidMarket 

Social Media Campaign of the Year 

The Brains & DHL – Social Media Campaign of the Year 

Best Use of Research 

Markethinkers & Avansas – Listening to The User’s Voice 

Best Use of Data 

MediaVision & New Look – Being fast and first to react to Covid trends 

Best Use of CRM 

Uniqodo & BT Shop – Next Gen Consoles 

Best Use of Personalisation 

Tidal Digital & Perfume Direct – “The Sweet Smell of Success” 

Best Use of Conversion Optimisation 

Clicky Media & YorkTest – Testing and Optimising for the Ultimate Conversion Rate Health 

Innovation Award 


Best Start-up Agency (Less than 2 years old) 

Tidal Digital 

CRO Agency of the Year 


Social Media Agency of the Year 


SEO Agency of the Year 

The SEO Works 

Small Integrated Digital Agency of the Year 

Winner – Aqueous Digital 

Silver Award – The Brains

Large Integrated Digital Agency of the Year 

Winner – Absolute Digital Media 

Silver Award – Click Consult

In-House Team of the Year 

Swanky – Radagast Pod 

Get involved on social using the hashtag #UKDGAwards

Your Host, Lucy Nicholls


Lucy Nicholls is incredibly sought after in the world of presenting since making the transition from theatre a few years ago. Having toured the world appearing in some of the most prestigious musicals, from West End to Broadway, Lucy learnt and honed her craft for entertaining a live audience on some of the world’s largest platforms. With a deep-rooted passion for entertaining and engaging audiences, Lucy has also developed her highly successful Events Company, The PS Events Group Ltd, who operate worldwide with an exceptional ability to transform an idea into reality.

With a natural comic timing and a personality oozing charisma, the transition from stage to television is one that came incredibly naturally. Not fazed by anything Lucy quickly became accustomed to witty off the cuff thinking during many live TV appearances, with a particular talent for working alongside guests, getting the best out of co-hosts, auto que and isn’t distracted at all by any shenanigans down a talkback!

Alongside live and pre-recorded presenting Lucy’s voice can be heard all over the place in many accents. From TV Jingles to BBC Language tapes, a natural Cheshire accent serves her well for versatility, warmth and clarity. Lucy can be seen as a regular TV presenter for a number of TV channels broadcasting weekly on Sky, Virgin and Freeview.

Lucy is thrilled to be back on home ground where incidentally the Mere Resort was where her sixth form leavers ball was held….oh how life is different now with her two fabulous little boys and her Kiwi husband in Stratford upon Avon, where god help her neighbours she still likes to prove that once upon a time, back in the day when pyjamas on by 7pm, with a cup of Horlicks wasn’t the highlight of her week, she did indeed perform to thousands of people and loved every single minute of it!


All winners will be able purchase an additional trophy from the Don’t Panic trophy shop here post winners announcement: https://dontpanicprojects.com/trophies/